More than 11,000 Montgomery County Public Schools students will receive high school diplomas in commencement ceremonies this year. The high school commencement season is set to begin Wednesday, June 2, and will end Thursday, June 17. Last year, MCPS held virtual graduation ceremonies, but this year each school’s commencement ceremony will be in person and […]
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Kim Davis on February 16, 2021 at 10:00 am
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Good morning, marketers, and don’t you love it when things come together?
In this case, a story about candidate Biden’s remarkable social media success which we published days before the election, and a story we published yesterday which goes under the hood of the team which made that happen (see below).
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
Kim Davis on February 15, 2021 at 2:11 pm
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Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user.
Not only was Biden winning on Twitter, but his campaign was making an impact on YouTube and even on Twitch. And, of course, he won the election. But this wasn’t a social media campaign based on flair and instinct: it was tightly driven by social analytics. No-one can better explain how that worked in practice than Sarah Galvez, Director of Social Media and Audience Development at Biden for President.