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34% of Consumers Were Immediately Drawn to the Shortened Dunkin Name, New Data on Rebranding Finds A rebrand is only as successful as its effect on consumers. After multinational coffee company Dunkin , previously called Dunkin Donuts, underwent a rebrand, most people noticed the name change straight away compared to other brand elements. News provided by Share this article Share this article WASHINGTON, Dec. 10, 2020 /PRNewswire/ A new survey report by Visual Objects, a visual guide to finding the best creative firms, found that one-third (34%) of people spotted Dunkin s new name immediately after seeing the rebrand. The survey of 501 people in the US also features data about WW, previously Weight Watchers, and IHOP. ....