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New Delhi [India], October 8 (ANI/PRNewswire): All her life, someone or the other has been holding Ishmeet's hand, protecting her, and showing her the way. Until the day she proclaims that she cannot hear the word 'no'. What happens then. Watch Ishmeet and follow her journey in KFC's latest film 'Kshamata'. Directed by acclaimed filmmaker Shoojit Sircar, the film was launched on International Day of Sign Languages, September 23, 2022, at an exclusive screening at PVR Chanakyapuri, Delhi, by Moksh Chopra, GM, KFC India and Shoojit. Directed by Shoojit Sircar, the film marks the brand's efforts with #SpeakSign. The heart-warming film is a glimpse into the life of Ishmeet, portrayed beautifully by Ashmit Kaur & Sapna Soni, as she breaks the societal shackles of what she can and cannot do. The screening was followed by a panel discussion with Moksh, Shoojit, Ritu Sharda, Chief Creative Officer, Ogilvy and Dr Sujaya Banerjee, Founder and CEO, Capstone People

New delhiSujaya banerjeeHarland sandersMoksh chopraShoojit sircarAshmit kaur sapna soniInternational day of sign languagesBrands incIndian deaf cricket associationInternational daySign languagesRashmit kaurSapna soniRitu shardaChief creative officerCapstone people consulting