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Compare the Market shocks Australians for sleeping on savings July 5, 2021 7:39 Compare the Market has launched the second phase of its latest campaign via VCCP, the first being the introduction of the machine that goes bing. Starring the meerkats Aleksandr, Sergei, and child meerkat Oleg Orlev, the campaign shows Aleksandr showing Oleg the ropes of the business. The 30-second spot sees Aleksander showing Oleg a “Savings Sleeper” strapped to a monitoring device. Once he is shown the renewal notice, the man freaks out, only to be calmed once Sergei shows Compare the Market on a television screen. The spot ends with Aleksander’s catchphrase: “Simples”. ....
July 4 2021, 9:00 am | BY Ricki Green | No Comments In the second phase of its current campaign financial comparison platform, Compare the Market via creative agency VCCP Sydney, is shining the spotlight on a key money-saving moment most of us miss out on when we get sent an insurance renewal notice.
The campaign highlights why doing nothing may mean you’re paying more than you need to for the same insurance. In the TVC, we see young meerkat Oleg Orlov, continuing his introduction into the family business. This time, Oleg is touring the research wing where he learns about ‘Savings Sleepers’, people who don’t take the time to check whether they’re being overcharged on their insurance renewals. After an alarming moment, ‘waking up’ a test subject, the meerkats get the situation safely under control with a better deal from Compare the Market. ....
May 3, 2021 10:45 Compare the Market has a new recruit now that Aleksandr the meerkat believes it’s time to bring his heir, Oleg into the family business. The new campaign follows Aleksandr’s tour of business’ headquarters, making his first stop at the ‘Machine that goes bing’ to highlight the six million Australians that have used Compare the Market to get better deals on their insurance. The campaign comes from VCCP and will be running across out of home, radio, online, video and social media. “Since coming into the Australian market nearly ten years ago, we’ve helped millions of Australians look for a better deal on the cost of running a household. Through Oleg learning the ropes of the ....
May 2 2021, 1:10 pm | BY Ricki Green | No Comments Leading financial comparison platform for insurance and household bills, Compare the Market, helps an Aussie every ten seconds. Its latest campaign, via VCCP, highlights that and the fact that Compare the Market has now helped over six million Australians look for a better deal.
In the TVC, viewers find boss meerkat Aleksandr eager to pass the business baton on to his toddler heir Oleg, with a tour of the inner workings of the company. First stop is the amazing comparison ‘Machine That Goes Bing’. The campaign is supported by out of home, radio, online video and social media. ....
March 8, 2021 3:45 Compare the Market’s Sergei and Aleksandr are celebrating the launch of the brand’s Meerkat Mondays promotion with the glitz and glamour of a musical number. Meerkat Mondays was launched several weeks ago, offering Compare the Market’s customers memberships to the rewards program that lets them play for $20,000 of prizes awarded every Monday for six months. The ad kicks off with meerkats Aleksandr and Sergei needing some Monday joy after a year of lockdown. The live performers dancing with Sergei and Aleksandr were shot in Lisbon due to COVID-19 restrictions. General manager of brand, Michael Goodhew, said: “Meerkat Mondays is ....