Compare the Market shocks Australians for sleeping on savings July 5, 2021 7:39 Compare the Market has launched the second phase of its latest campaign via VCCP, the first being the introduction of the machine that goes bing. Starring the meerkats Aleksandr, Sergei, and child meerkat Oleg Orlev, the campaign shows Aleksandr showing Oleg the ropes of the business. The 30-second spot sees Aleksander showing Oleg a “Savings Sleeper” strapped to a monitoring device. Once he is shown the renewal notice, the man freaks out, only to be calmed once Sergei shows Compare the Market on a television screen. The spot ends with Aleksander’s catchphrase: “Simples”.