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Cosmetics giant L'Oréal turns to Databricks for cloud data-led customer personalisation push

The cosmetics giant is building on its past work with Databricks to provide more personalised care to its customers across the globe ....

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Google Cloud confirms departure of EMEA president Chris Ciauri

Google Cloud EMEA also grew fast in calendar 2020, and clearly remains an important part of parent Alphabet s central plans, but it expanded slower than the rest of the company s other two major regions in the US and Asia Pacific.
In and among the numbers, total revenue at Google Cloud grew 46.4 per cent year-on-year to $13.059bn. The US arm posted a higher than the average lift at 49.6 per cent to $6.137bn and Asia Pacific was up 55.63 per cent to $2.35bn. In EMEA, revenue went up 41.7 per cent to $3.917bn, accounting for 30 per cent of group sales versus 31 per cent in 2019. ....

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Tinyclues selects Google Cloud to Transform CRM Marketing

Tinyclues selects Google Cloud to Transform CRM Marketing
This Collaboration Empowers Marketers to Target Customers by Predicting Buying Intent
Tinyclues, a CRM Marketing Technology Company announced that it will offer its solution that enables marketers to target customers by predicting buying intent through Google Cloud technology. The solution combines the scalability and agility of BigQuery with the deep learning capabilities of Tinyclues that scores each customer in a CRM database based on propensity to buy a specific product or offering. This approach empowers CRM Marketers to deliver more campaigns, find new campaign opportunities, and drive revenue by keeping what their customers want at the forefront of their marketing strategy. Tinyclues originated in France, but looks to leverage Google Cloud Platform to continue to expand into global markets with a focus on the U.S. ....

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Google Cloud Partners Sigfox on IoT

Emma Okonji
Google Cloud and Sigfox have announced a partnership deal that will scale up the latter’s cloud infrastructure and extend its Internet of Things (IoT) services portfolio.
The partnership is expected to enable Sigfox to rapidly accelerate its massive IoT agenda processing billions of messages each month from objects connected to the internet using data stored in the cloud.
Announcing the partnership, the Executive Chairman, IoT Africa Networks Limited and Tranter IT, Mr. Lare Ayoola, said: “We are delighted to announce the partnership between Sigfox and Google Cloud, whose pedigree and reputation in the technology markets are exemplary. ....

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Dutch government: Did we say 10 'high data protection risks' in Google Workspace block adoption? Make that 8

Dutch government: Did we say 10 'high data protection risks' in Google Workspace block adoption? Make that 8
theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.

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