I’m staring at two new bottles that represent a tension at the heart of tequila. One is from Casamigos, the brand founded by actor George Clooney, ex-model Rande Gerber and businessman Mike Meldman, which they sold to spirits giant Diageo in 2017 for a reported $1 billion. Their new bottle is a jalapeno-flavored blanco tequila […]
Tequila brands by such celebrities as George Clooney, Cindy Crawford and Kendall Jenner are often made in a way that could drive tequila further from its roots.
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