A new range of toys and stationery featuring characters from Toikido's Piñata Smashlings property will launch in autumn/winter 2024 across EMEA. Global toy and gaming studio Toikido has joined forces with Sambro International to roll out its latest Piñata Smashlings collectibles and toys collec
Celebrating its 100th anniversary, Hasbro has revealed a full slate of announcements alongside new and existing licensing partners. Hasbro’s purpose is to create joy and community for all around the world, one game, one toy, one story at a time. With Licensed Consumer Products offices around the wor
With a raft of new Transformers CP deals announced, Marianne James, VP EMEA and Asia, Licensed Consumer Products at Hasbro, tells Licensing.biz what else there is to look forward to as the Autobots roll out their 40th anniversary celebrations. Hasbro has announced the latest additions to its slate
Acamar Films and Sambro International have announced a new three-year partnership which will see a range of arts and crafts and outdoor toy products hit the market. These new products arriving in retailers this autumn will feature characters from the multi-awarding-winning pre-school animation, Bing