Sambro International has announced a new SpongeBob SquarePants collection in partnership with Paramount Consumer Products. Sambro's new contract partnership with long-standing licensor, Paramount Consumer Products, will deliver a range of plush and novelty collectibles for Nickelodeon’s pop cul
A new range of toys and stationery featuring characters from Toikido's Piñata Smashlings property will launch in autumn/winter 2024 across EMEA. Global toy and gaming studio Toikido has joined forces with Sambro International to roll out its latest Piñata Smashlings collectibles and toys collec
With a raft of new Transformers CP deals announced, Marianne James, VP EMEA and Asia, Licensed Consumer Products at Hasbro, tells Licensing.biz what else there is to look forward to as the Autobots roll out their 40th anniversary celebrations. Hasbro has announced the latest additions to its slate