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You can be creative and edgy, without being insensitive: Dentsu Creative India CEO

Mumbai : Exactly a year back on 22 June 2021, erstwhile Dentsu Impact president Amit Wadhwa took on the mantle of chief executive officer (CEO) to lead the Dentsu India creative service line leadership team. The newly restructured creative service line in India, brought together brands from the house of Dentsu such as Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect ....

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Working towards increasing penetration of kits from 17% to 26% by 2026: Prega News' Joy Chatterjee

MUMBAI : Mothers everywhere and, perhaps, more so in India are held to unreasonably high standards, wherein they are expected to lean in at work whilst remaining primarily responsible for the domestic front. This perennial balancing act leads to an intense pressure to ‘perfectly’ manage both work and home for most working moms today, or ends with guilt about their inability to ....

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We expanded our audience basket to include millennials: Flamingo's Rakesh Kumar

Flamingo, the flagship consumer healthcare brand from Ascent Meditech has been ramping up its marketing efforts as it looks to tap into a younger consumer demographic. The parent company, having been in the business of offering pain management solutions since 1991, has been proactively introducing new products across its categories led by its flagship brand. Having charted an ....

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We want to be the poster boy for Web 3.0-led marketing in India: WATConsult's Sahil Shah

Hybrid digital agency, WATConsult from the Isobar India group celebrated its 15th anniversary this month by launching an NFT (Non-fungible Token) in the form of digital artwork. Titled ‘Once a WATizen, always a WATizen', it contained the names of all its 1500+ employees- past and present- to commemorate the milestone. ....

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