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iTWire - Mantel Group's Eliiza acquires otso.ai

Mantel Group, through its data, analytics, and machine learning brand, Eliiza, has acquired machine learning as a service provider, otso.ai. otso.ai w. ....

New Zealand , Samuel Irvine Casey , James Wilson , Omantel Group , Sam Gaunt , Irvine Casey , Machine Learning Ml , Machine Learning Brand ,

Ad industry experts warn against the 'rabbit hole' of measuring visual attention

Ad industry experts warn against the 'rabbit hole' of measuring visual attention. From PR Week ....

Matt Hill , Kate Hartley , Ali Goode , Shazia Ginai , Dentsu Data Labs , Sam Gaunt ,

Ad industry experts warn against the 'rabbit hole' of measuring visual attention

Panellists at Thinkbox's 'Attention in Context' event say advertisers who overlook the importance of sound in visual ads are 'missing a piece of the puzzle'. ....

Matt Hill , Kate Hartley , Ali Goode , Shazia Ginai , Dentsu Data Labs , Sam Gaunt ,

Never mind the reach, feel the quality: harnessing the power of TV

The future is bright but also uncertain as the quest for insightful measurement continues amid rising ad costs ....

Stefan Jansen , Sam Taylor , Lucas Bergmans , Campaign Tv Advertising Summit , Project Origin , Sam Gaunt , Direct Line ,