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Ad industry experts warn against the 'rabbit hole' of measuring visual attention

Ad industry experts warn against the 'rabbit hole' of measuring visual attention. From PR Week ....

Matt Hill , Kate Hartley , Ali Goode , Shazia Ginai , Dentsu Data Labs , Sam Gaunt ,

Ad industry experts warn against the 'rabbit hole' of measuring visual attention

Panellists at Thinkbox's 'Attention in Context' event say advertisers who overlook the importance of sound in visual ads are 'missing a piece of the puzzle'. ....

Matt Hill , Kate Hartley , Ali Goode , Shazia Ginai , Dentsu Data Labs , Sam Gaunt ,

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites. From PR Week ....

Katie Hartley , Hamish Nicklin , Effective Attention Forecasting , Attention Economy , Dentsu Data Labs ,

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could punish sites that are jam-packed with ad units. ....

Katie Hartley , Hamish Nicklin , Dentsu United Kingdom , Effective Attention Forecasting , Attention Economy , Dentsu Data Labs , United Kingdom ,

HSBC launches Sri Lanka's first recycled plastic payment cards to support net zero ambitions  - Adaderana Biz English

HSBC launches Sri Lanka’s first recycled plastic payment cards to support net zero ambitions
April, 23, 2021
HSBC today announced the rollout of sustainable payment cards made from 85% recycled plastic in Sri Lanka. The new cards, with a vertical design, will be initially issued to HSBC’s Premier customers in April and subsequently to all other credit/debit card customers, later this year.
The rollout is part of a new programme launched by the bank to introduce sustainable payment cards across all its global locations. By the end of 2026 HSBC will eliminate single-use PVC plastic, in favour of recycled PVC plastic (rPVC). ....

United Kingdom , Sri Lanka , Nadeesha Senaratne , Country Head , Personal Banking , Dentsu Data Labs , ஒன்றுபட்டது கிஂக்டம் , ஸ்ரீ லங்கா , நாடு தலை , தனிப்பட்ட வங்கி , தெந்ட்சு தகவல்கள் ஆய்வகங்கள் ,