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Circana's 2024 Food and Beverage Outlook Predicts Modest Volume Growth Following Three-Year Decline

Circana's 2024 Food and Beverage Outlook Predicts Modest Volume Growth Following Three-Year Decline
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Center store captures health-oriented shoppers' attention more effectively than fresh dept

Consumers interested in health and wellness continue to shop more often for groceries and spend more on food and beverage than all shoppers despite economic headwinds, but the bulk of their investment currently is in the center of the store – not the fresh departments around the perimeter, according to data from Ciracana. ....

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Consumers want clearer, more consistent product information to facilitate omni-channel shopping


Consumers want clearer, more consistent product information to facilitate omni-channel shopping
As more consumers adopt a “research-online-buy-offline” approach, providing accurate, consistent product information across channels and on packaging is essential for driving discovery, initial trial and repeat purchases – and yet, most manufacturers fall woefully short of shopper expectations on this front, according to insights from the product experience management firm Akeneo and consumer-research firm IRI.
A staggering 75% of the 3,500 adults globally surveyed by Akeneo between Feb. 3-10, 2021, are not fully satisfied with the quality of product information available to them, including a notable 7% who say the information generally is very bad or somewhat bad. ....

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