respond to the market s message. the original price was too high. the buyers are the ones who are going to set the price. you know, we could do as much as we can and when we have 16 showings in two weeks and no offers, what does that say? that says the buyers have rejected this price. reporter: most people have an attachment to their home and their neighborhood. but when it comes to selling, realtors say you have to take the emotion out of the sales equation. by minimizing their emotions, sellers can realistically assess what they need to do to make a sale at the best possible price. if i want to sell my house and move on, i have to put it where the market says it should be. i don t have a choice. reporter: another key to selling in this market is recognizing that buyers hope to get a deal by negotiating the seller down. so sellers have to allow for wriggle room. she says she s willing to negotiate but only a bit,
joe johns, have a great rest of the weekend and safe travels. you, too. on this memorial day, i want to begin on cordova, alabama. it hit on the morning of april 27th by a powerful ef-3 tornado, and then the very same day ef-4 tornado hits that same town that night. cordova, alabama, is not the town that you see here in some of the video, some of the aerial pictures here and satellite images. a lot of folks have certainly lost their homes, but as we told you on friday, the cordova mayor jack scott is invoking a ordinance that rejects any trailer which is being offered by the federal government to folks whose homes have been destroyed. and jack scott is saying emergency or not, the law is the law. and as we showed you on friday, none of the folks in cordova are none too thrilled about the 50-year-old ordinance. we will talk to some folks live in a moment, but first, listen to this. what i suggested is putting the fema trailers in my backyard, because of the mayor, we wan