respond to the market's message. the original price was too high. >> the buyers are the ones who are going to set the price. you know, we could do as much as we can and when we have 16 showings in two weeks and no offers, what does that say? that says the buyers have rejected this price. >> reporter: most people have an attachment to their home and their neighborhood. but when it comes to selling, realtors say you have to take the emotion out of the sales equation. by minimizing their emotions, sellers can realistically assess what they need to do to make a sale at the best possible price. >> if i want to sell my house and move on, i have to put it where the market says it should be. i don't have a choice. >> reporter: another key to selling in this market is recognizing that buyers hope to get a deal by negotiating the seller down. so sellers have to allow for wriggle room. she says she's willing to negotiate but only a bit,