This strategic move significantly expands Norwalk's presence in the premium shea and natural ingredients market, bringing two highly respected brands with dedicated followings into its fold. Eu'Genia and Mother's Shea boast a rich heritage and commitment to ethical sourcing.
Naa-Sakle founded her all-natural shea butter line, Eu Genia, in 2014 to protect and moisturize dry, sensitive and normal skin types. It s clean beauty for all.
Naa-Sakle founded her all-natural shea butter line, Eu'Genia, in 2014 to protect and moisturize dry, sensitive and normal skin types. It's clean beauty for all.
Is Amazon Down? Global Outage Leads to Website, App Not Working newsweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsweek.com Daily Mail and Mail on Sunday newspapers.
Photo by Tim Wright
To the people of Ghana, shea butter is known as “women’s gold.” Used for everything from stretch marks to diaper rash, it’s a go-to product in high demand. And it offers employment opportunities for women willing to survey shea-nut trees across the wilds of sub-Saharan Africa, picking the nuts and selling them.
The problem these shea-nut pickers faced, says
Naa-Sakle Akuete (MBA 2014), CEO and founder of Eu’Genia Shea and its Target-based sister brand, Mother’s Shea, is that they are largely women in villages without electricity and therefore lack access to knowledge of the broader value of their harvest or the ability to move their product beyond Africa to be marketed and sold. The result? They take what they could get from the traders who showed up in the village with trucks from time to time.