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Kerala s Ayurvedic retreats innovate to stay open
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Kerala s Ayurvedic retreats innovate to stay open
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FICCI Launches Taskforce on Ayurveda Tourism | Cultural Travel News
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Ayurveda Tourism: The right time for healing is now
January 22, 2021
The Government of India is pushing for Ayurveda Tourism which focuses on healing and wellness as the absolute right time to be promoted considering the global health issues due to COVID-19. The wellness aspect has taken a precedence for tourists, and there is an immense opportunity for the growth of Ayurveda Tourism.
The Additional Director General of the Ministry of Tourism in the Government of India, Ms. Rupinder Brar, said yesterday: “This is the right time and opportunity for the government and the private stakeholders to jointly take India’s story in Ayurveda to the world. The Ministry of Tourism is creating new promotional material that talks of body, mind, and soul where Ayurveda is an integral aspect as an ancient scientific wisdom for holistic healing and rejuvenation. We need to work on creating the right strategic content and market in the right source markets.”
Tourists opt for shorter stay to avoid quarantine
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Pandemic has hit Ayurveda, wellness sectors which contribute immensely to income from tourism
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Guests are flocking to destinations like the Thattekkad bird sanctuary where migratory birds are now arriving in large numbers.
Pandemic has hit Ayurveda, wellness sectors which contribute immensely to income from tourism
The influx of domestic tourists to Kerala in the run-up to the Christmas-New Year festive season brought some cheer to tourism stakeholders, even as quarantine norms are keeping away guests who generally stay put in the State for a fortnight.
Apart from hospitality stakeholders, it has severely hit the Ayurveda and wellness sectors, which together contribute a major chunk of income from tourism. Most guests thus prefer short vacations lasting less than a week.