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Ayurveda Tourism: The right time for healing is now January 22, 2021 The Government of India is pushing for Ayurveda Tourism which focuses on healing and wellness as the absolute right time to be promoted considering the global health issues due to COVID-19. The wellness aspect has taken a precedence for tourists, and there is an immense opportunity for the growth of Ayurveda Tourism. The Additional Director General of the Ministry of Tourism in the Government of India, Ms. Rupinder Brar, said yesterday: “This is the right time and opportunity for the government and the private stakeholders to jointly take India’s story in Ayurveda to the world. The Ministry of Tourism is creating new promotional material that talks of body, mind, and soul where Ayurveda is an integral aspect as an ancient scientific wisdom for holistic healing and rejuvenation. We need to work on creating the right strategic content and market in the right source markets.”

Shubham agnihotriRupinder brarSajeev kurupIrina gurjevaAbhilashk rameshDilip chenoyManoj nesariHospitality committeeFederation of indian chambers commerce industryLalit suri hospitality groupKairali ayurvedic groupTop ayurveda travel companyMinistry of tourismLs vishu ltdMinistry of home affairsMinistry of external affairs