[inaudible conversations] good evening and welcome those newcomers and repeat offenders. If you look around you notice in impenetrable books are out there in the world. That being the case it is always refreshing to find one whose impact with the proportion to the length and have to and the Tipping Point is one of those books with from time to time a work appears that acts as a decongestant for the brain , one strong spray and the intellectual passages clear up even if they were blocked in the first place. Now we can grasp the things around us were always looking at and the effect on the reader can be rather intoxicating. Once again it is that kind of book to ask the kinds of questions a child might ask on the tip of the tongue the name on the brain and we find it hard to focus on not despite the obviousness why didnt anybody think of this before . And then what makes things catch on and take off and ideas and products fads and trends in fashion cultural phenomenon and you may find the