what she represents? we forget what we did. we won t know who we are. we have got to do a better job getting across america is free and freedom is special, with these three little words, we the people. we the people are free. pete: beautiful. worth watching the whole thing. i came across it couple days ago. amazing. we the people wine say they stand for american exceptionalism, free markets, free people, free speech and exceptional wine. will: their founder ryan coin joins us now great to have you, as pete mentioned the ad is phenomenal, i don t know how long the ad is, a minute 1/2, i don t know, as watching for the first minute 20, you wonder is this to save a america, is this a political advertisement. it is for wine. tell us first please, the inspiration behind the ad? what we wanted to do is build a brand about american exceptionalism.
pete: reading the back of the bottle. ryan you said a portion of the proceeds of bottle go to candidates and causes that reflect our values and causes we stand for. another sip another vote. this is not a fly-by-night opportunity. this brand is putting money where its mouth is. we re vetting number of organizations. working warrior foundation is one we know. they train veterans to get jobs. those types of organizations will be key as we build this brand and build this community. will: i m reading the front of the bottle importantly, proudly made in the usa. it s a california wine. well-done. pete: ryan, you re on to something. the website is we the people.wine. phenomenal job on the video. congrat last on the wine. thanks for having me. ashley: still ahead, scaled back? looks like more than friends and family showing up for former president obama s birthday bash. joe concha joins us live in