pete: reading the back of the bottle. ryan you said a portion of the proceeds of bottle go to candidates and causes that reflect our values and causes we stand for. another sip another vote. >> this is not a fly-by-night opportunity. this brand is putting money where its mouth is. we're vetting number of organizations. working warrior foundation is one we know. they train veterans to get jobs. those types of organizations will be key as we build this brand and build this community. will: i'm reading the front of the bottle importantly, proudly made in the usa. it's a california wine. well-done. pete: ryan, you're on to something. the website is we the people.wine. phenomenal job on the video. congrat last on the wine. >> thanks for having me. ashley: still ahead, scaled back? looks like more than friends and family showing up for former president obama's birthday bash. joe concha joins us live in