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Brands need to be authentic, show up with purpose and invest in social and regenerative capitalism. And it’s up to the next generation of marketers to promote environmental, social and governance (ESG) in their brands, be that through digital marketing and local experiences at the grassroots. ....
UK Skateboarding hits the Jackpot 02/15/21 Skateboarding across the UK is set to benefit from money donated by Jackpot; the purpose led independent peanut butter brand. Skateboard GB will receive a percentage of every product sold of Rough-Cut peanut butter by Jackpot, with the money providing funding for DIY and skateable spaces across the country. Jackpot was originally created as a fictional peanut butter brand on a T-shirt for skate company APN created by Founder Rupert Leigh. As the idea grew, Rupert decided that actually making peanut butter for real as a way to offer a great tasting nutritious product and at the same time generate support and donations to grassroots skate and music culture was the way forward. A big believer in the importance of a thriving grassroots skate and music culture, he recognised the need for investment to skateable spaces and agreed that a percentage of turnover would help to build and protect these skateboard areas. ....