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IPL media rights: Future success of IPL media rights will depend on how they are packaged and segmented: Rajasthan Royals owner Manoj Badale

Manoj Badale, founder of Emerging Media and co-owner of the Rajasthan Royals in the Indian Premier League (IPL), believes that the BCCI and franchise teams must enhance the fan experience to continue growing the league. He suggests that the BCCI should segment and package IPL media rights, following the example of American sports leagues, to maximize their value. ....

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