IPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship amount of Rs 2,500 crore. They previously held the rights in 2022 and 2023, paying Rs 670 crore. Tata is also the title sponsor of the Womens Premier League. They retained the title sponsorship rights from 2024 to 2028 by matching Aditya Birla Group s bid. Aditya Birla Group and Tata Sons were the only contenders for the rights.
IPL Chairman Arun Dhumal forecasts the league s media rights value to potentially hit $50 billion in 20 years, citing its growth and global appeal. Highlighting cricket s inclusion in the Olympics and the Women s Premier League, he remains optimistic about its future, expecting continued success based on its remarkable 15-year trajectory.
Manoj Badale, founder of Emerging Media and co-owner of the Rajasthan Royals in the Indian Premier League (IPL), believes that the BCCI and franchise teams must enhance the fan experience to continue growing the league. He suggests that the BCCI should segment and package IPL media rights, following the example of American sports leagues, to maximize their value.
IPL: The Indian Premier League has emerged as the world s second most valuable sports league with a brand value of $8.4 billion. Watch this Visual Story to check IPL s business model, ROI, CSK & other teams brand valuation, and more.
Best Media Info: The MRA for the 2018-2023 cycle which ended on March 31 had an "indicative schedule" of 102 games at a value of Rs 6138.1 crore but the BCCI ended up organising 103 matches in the five-year cycle| Television News