TABtouch's 'The Reach' via Clemenger BBDO adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.
Keen punters get ‘handed’ the insights they want to inform their bets in dramatically visual fashion in a new brand campaign for Racing and Wagering Western Australia’s TABtouch via Clemenger BBDO.
TABtouch’s ‘The Reach’ brand campaign launched with AFL spots to coincide with the start of the
Underwear-clad models stand in a rainforest, surrounded by ferns. Sunlight shines through the morning mist. “Humans,” intones renowned primatologist Jane Goodall. “What unusual animals we are.”
As the camera pans over a closeup shot of a male model’s boxer briefs, the world’s foremost expert on chimpanzees says, “It’s a big job making our world a better place, but getting started? Well, that’s as easy as changing your underwear.”
This 30-second ad, for Australian underwear company Boody, is now airing. Billboards from the campaign will soon be erected around Sydney and Melbourne.
“It’s interesting,” says Michal Carrington, a researcher in ethical consumption at Melbourne
Dr. Jane Goodall has accomplished a lot in her life. But for the first time, at age 88, she's now fronting an underwear campaign. The renowned primatologist appears front.