Boody hands corporate PR to Sling & Stone mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Boody takes home sustainable fashion prize ragtrader.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ragtrader.com.au Daily Mail and Mail on Sunday newspapers.
Underwear-clad models stand in a rainforest, surrounded by ferns. Sunlight shines through the morning mist. “Humans,” intones renowned primatologist Jane Goodall. “What unusual animals we are.”
As the camera pans over a closeup shot of a male model’s boxer briefs, the world’s foremost expert on chimpanzees says, “It’s a big job making our world a better place, but getting started? Well, that’s as easy as changing your underwear.”
This 30-second ad, for Australian underwear company Boody, is now airing. Billboards from the campaign will soon be erected around Sydney and Melbourne.
“It’s interesting,” says Michal Carrington, a researcher in ethical consumption at Melbourne
Dr. Jane Goodall has accomplished a lot in her life. But for the first time, at age 88, she's now fronting an underwear campaign. The renowned primatologist appears front.