Following Hermès' unanimous verdict last year against Mason Rothschild, a New York District judge will allow for MetaBirkin NFTs to be featured in the museum exhibition.
The metaverse presents exciting new opportunities for brands to engage a new audience through interactive virtual environments and immersive experiences, including with virtual products.
The MetaBirkin case raises questions for brand owners. Should brand owners file for trademarks to cover the digital goods and services of their brand? There is an argument that additional trademark registrations are not needed because the brand naturally extends to these aspects.
Consider this scenario: you worked hard for many years and spent thousands of dollars building your brand. You even took the proper precautions and registered your trademark with the.
Federal jury found meta-artist infringed on luxury fashion house iconic handbag trademark. Digital artist Mason Rothschild created 100 unique MetaBirkin non-fungible tokens NFTs depicting luxury brand Hermès International’s renowned Birkin bags covered in faux fur.