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Detailed text transcripts for TV channel - MSNBC - 20111023:11:31:00

Hi there, everyone, i m j.j. ramberg and welcome to your business where we give you tips and advice to help your small business grow. it is the number one concern we hear from small business owners around the country. they say, they can survive this economic climate, as long as customers keep spending. so today, we re going to focus on ways to entice customers, and gain their continuing loyalty. clearly, knowing your customers is key to any successful business. but just how well do you need to know them? well salon owner is closely studying his clients. he is learning about where they live, and how much they may be willing to spend in order to make sure that he can successfully expand his brand. there s just a lot more homework, not to make a mistake. ....

Small Business , Salon Owner , Rossanos Business ,

Detailed text transcripts for TV channel - MSNBC - 20111023:11:43:00

You re just determined to win the business, you win it. you ve got a product that s going to blow away the competition, let them have it for free. any business can do this. my dad was an electrician. and he would go to businesses, and say, you know what, i know you re worried about hiring me, so why don t you let me work a day, and if you don t like what i do, i will work for free. you don t have to pay me anything, and then it takes the risk out of the equation. and then he blows them away. does a great job. great customer service. and then they say, okay, you know, this works for us. you know what, i like that better than discounting your service. say, okay, i will do it for less money than somebody else. it s a loss-making proposition for you. competition is very thick. and you know, eroding away your margins at the outset is not the way to play the strategy. one tool you can use to get your business story to more customers is creating your own online video. here now are fiv ....

Rossanos Business , Don T , Customer Service , Somebody Else , Loss Making Proposition , Video Reach Potential , Link Com ,

Detailed text transcripts for TV channel - MSNBC - 20111023:11:45:00

Discounts and other perks can keep them coming back and spending more. shazi: seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food. in a business like ours, personal connections are so important. we use our american express open gold card to further those connections. last year we took dozens of trips using membership rewards points to meet with farmers that grow our sweet potatoes and merchants that sell our product. vo: get the card built for business spending. call 1-800-now-open to find out how the gold card can serve your business. ....

Rossanos Business , Baby Food , American Express , Business Spending , Sweet Potatoes , 1 800 Now Open ,

Detailed text transcripts for TV channel - MSNBC - 20111023:11:32:00

I don t have the time. i have to make the time for this. it s the difference of success and failure. reporter: anthony rossano knows his customers. he understands their needs, and he s doing his best to keep them coming. we re a community-based type business. so i need a lot of families. reporter: rossano s business, bernard s salon and spa in southern new jersey, is known for its high-end products. the ideal customer is someone that likes a luxury brand. if they re going to spend a lot of money for their services, they want to be guaranteed a result. reporter: making sure every cut, color and manicure is beyond just right means rossano puts in more than his share of overtime. my day starts at 5:30, and it ends sometime usually midnights seven days a week. reporter: those long hours have translated into an immensely popular brand with two locations and 200 employees. but maintaining those figures has presented a challenge, especially in light of the economy. in today s ....

Anthony Rossano , Type Business , Rossanos Business , Ideal Customer , Southern New Jersey ,