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Detailed text transcripts for TV channel - MSNBC - 20111023:11:33:00

Business, money is a commodity that you can t risk on losing. so mistakes have to be at a minimum. reporter: in order to avoid any potential pitfalls, rossano is doing plenty of homework, as he plans to expand his 20-year-old business. anthony s motto is once you go up, you ve got to stay up. the only way you can change is actually to go down and that s not what he s looking to do. he s looking to top himself all the time. reporter: and that s why he s adding a new line, designed to appeal to a whole new batch of customers. he s calling it b-2. he does live, eat, drink, sleep the salon. so his passion is building his empire, and he s very intuitive. so his intuition, and just knowing what clients want, i would have to say, benefits us the most. reporter: the line promises the same quality of service at more affordable prices. but before he opens a single door, rossano wants to know as ....

Anthony Rossano , B 2 ,

Detailed text transcripts for TV channel - MSNBC - 20111023:11:32:00

I don t have the time. i have to make the time for this. it s the difference of success and failure. reporter: anthony rossano knows his customers. he understands their needs, and he s doing his best to keep them coming. we re a community-based type business. so i need a lot of families. reporter: rossano s business, bernard s salon and spa in southern new jersey, is known for its high-end products. the ideal customer is someone that likes a luxury brand. if they re going to spend a lot of money for their services, they want to be guaranteed a result. reporter: making sure every cut, color and manicure is beyond just right means rossano puts in more than his share of overtime. my day starts at 5:30, and it ends sometime usually midnights seven days a week. reporter: those long hours have translated into an immensely popular brand with two locations and 200 employees. but maintaining those figures has presented a challenge, especially in light of the economy. in today s ....

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MSNBCW Your Business October 23, 2011

hi there, everyone, i m j.j. ramberg and welcome to your business where we give you tips and advice to help your small business grow. it is the number one concern we hear from small business owners around the country. they say, they can survive this economic climate, as long as customers keep spending. so today, we re going to focus on ways to entice customers, and gain their continuing loyalty. clearly, knowing your customers is key to any successful business. but just how well do you need to know them? well salon owner is closely studying his clients. he is learning about where they live, and how much they may be willing to spend in order to make sure that he can successfully expand his brand. there s just a lot more homework, not to make a mistake. i don t have the time. i have to make the time for this. it s the difference of success and failure. reporter: anthony rossano knows his customers. he understands their needs, and he s doing his best to keep them com ....

United States , New York , New Jersey , Carol Roth , Anthony Rossano , Sam Chernin , Michael Devine , Belinda Gee ,

MSNBC Your Business October 23, 2011

hi there, everyone, i m j.j. ramberg and welcome to your business where we give you tips and advice to help your small business grow. it is the number one concern we hear from small business owners around the country. they say, they can survive this economic climate, as long as customers keep spending. so today, we re going to focus on ways to entice customers, and gain their continuing loyalty. clearly, knowing your customers is key to any successful business. but just how well do you need to know them? well salon owner is closely studying his clients. he is learning about where they live, and how much they may be willing to spend in order to make sure that he can successfully expand his brand. there s just a lot more homework, not to make a mistake. i don t have the time. i have to make the time for this. it s the difference of success and failure. reporter: anthony rossano knows his customers. he understands their needs, and he s doing his best to keep them com ....

United States , New York , New Jersey , Carol Roth , Anthony Rossano , Sam Chernin , Michael Devine , Belinda Gee ,