Star Health offers differentiated pricing based on customers' location, with customers in Madurai paying 30-40% less for health insurance products compared to those in Mumbai. The company is exploring new location-specific and network-specific products. Star Health aims to launch long-term products and provide additional value-added services related to health. The insurer focuses on tailoring products to different customer cohorts, such as the Youngstar plan for individuals up to 40 years old, offering maternity cover and wellness rewards.