/PRNewswire/ RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated.
/PRNewswire/ RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated.
RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights into Account Buying Journeys
Journey Stages is first in a suite of breakthrough functionality to help ABM teams track accounts in their buying journey
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SAN FRANCISCO, May 3, 2021 /PRNewswire/
RollWorks, a division of NextRoll, today announced Journey Stages, a new capability in the RollWorks Account-Based Platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account progression. Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly, and measure the effectiveness of their ABM programs. Journey Stages is the first in a set of new capabilities from the RollWorks platform that will help go-to-market teams uncover insights about account journeys, measure account progression and regression, and under
KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data
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B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform.
RollWorks is excited to expand our data capabilities through our partnership with KickFire – Mike Stocker, VP of Partnerships at RollWorks SAN JOSE, Calif. (PRWEB) April 21, 2021 Today, KickFire announced their latest data partnership with RollWorks, a division of NextRoll, Inc., to deliver enhanced account identification and engagement measurement within the RollWorks Account-Based Platform.
“RollWorks is excited to expand our data capabilities through our partnership with KickFire,” said Mike Stocker, VP of Partnerships at RollWorks. “We are committed to helping go-to-market teams with their ABM efforts to grow their revenue, and comprehensive and accurate data is a critical part