/PRNewswire/ RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated.
/PRNewswire/ RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated.
RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights into Account Buying Journeys
Journey Stages is first in a suite of breakthrough functionality to help ABM teams track accounts in their buying journey
News provided by
Share this article
SAN FRANCISCO, May 3, 2021 /PRNewswire/
RollWorks, a division of NextRoll, today announced Journey Stages, a new capability in the RollWorks Account-Based Platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account progression. Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly, and measure the effectiveness of their ABM programs. Journey Stages is the first in a set of new capabilities from the RollWorks platform that will help go-to-market teams uncover insights about account journeys, measure account progression and regression, and under