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African-american, a sort of break through avalanche the bush years. that is not what is going on here. jenna: is that a bad thing? i think it s inevitable in some sense. it would be i think for president obama ideal if you can retain that sense of magic. what we want to hear from the president s perspective was a choice election, and what you wanted from mitt romney s perspective was a referendum election, a referendum on barack obama, on the economy and the like, and what president obama s team has done is i think very clearly made it into a choice election and they said the other guy is mitt romney and they have attempted to muddy him up. jenna: we ll see how effective it is as we get our early results tonight. great to have you on the set with you. we look forward to your observations during the day. i ve been following you on twitter. jenna: jon doesn t by the way. jon: yes i handle her twitter account. we are taking a look at governor romney, his campaign plane just arrived in ....
Would never have guessed that that was possible for an african-american in iowa. he does have a very specialee lacing ship with that state. jenna: it s interesting to think back on 2008 and that moment in history that regardless of political party one can feel. for sure. jenna: something you re talking about now in iowa specifically, but really across the nation. it seemed different this time around. there is no question. jenna: how did it seem different to you? i think now the obama campaign is really about technology, outreach in a very specific targeted manner. they call it microtargeting. you just had karl rove on, he knows about this. you re identifying voters, going for our very likely voters, you make sure you reach them through facebook and tweeter and the like, and you tell them to go out and reach their friends and make sure they get to the polls, that is what is going on here as opposed to the national sensation, rock star sensation that surrounded barack obama in 2008 ....