would never have guessed that that was possible for an african-american in iowa. he does have a very specialee lacing ship with that state. jenna: it's interesting to think back on 2008 and that moment in history that regardless of political party one can feel. >> for sure. jenna: something you're talking about now in iowa specifically, but really across the nation. it seemed different this time around. >> there is no question. jenna: how did it seem different to you? >> i think now the obama campaign is really about technology, outreach in a very specific targeted manner. they call it microtargeting. you just had karl rove on, he knows about this. you're identifying voters, going for our very likely voters, you make sure you reach them through facebook and tweeter and the like, and you tell them to go out and reach their friends and make sure they get to the polls, that is what is going on here as opposed to the national sensation, rock star sensation that surrounded barack obama in 2008, in terms of an