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Pinterest's new code, free trials and freemiums: Wednesday's daily brief

Plus, a new platform for virtual selling
Chris Wood on April 14, 2021 at 10:13 am
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and what big decisions are weighing on your mind?
Recently, I had the opportunity to speak with some of the marketing professionals that are regular readers here, as part of a survey about how useful free trials are to marketers. As a journalist I learn so much from these kinds of conversations, because every industry is different. Our first story, below, spans finance, automotive and government. ....

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Different experiences with free and freemium software trials

Different experiences with free and freemium software trials
How marketers find the right solutions in disruptive times
Chris Wood on April 13, 2021 at 11:38 am
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There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are free trials helpful to the process?
A B2B company, for instance, could see growth potential in eCommerce sales and in adding consumer customers. In other cases, marketers are looking to expand their reach or improve measurement in existing channels. ....

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Data collaborations are on the rise: Friday's daily brief

Plus, getting to know what streamers are consuming
Chris Wood on April 9, 2021 at 10:34 am
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, how will you navigate the challenges and opportunities we face around data?
On one hand, consumers demand transparency and accountability over who collects their data and how it’s used, and new legislation is helping to codify this situation. Another challenge, related to data privacy, is Google’s phasing out of third-party cookies. ....

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ROAR Challenge, Martech Replacement Survey: Wednesday's daily brief

ROAR Challenge, Martech Replacement Survey: Wednesday's daily brief
marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.

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Streaming is surging, and so are data collaborations

Streaming is surging, and so are data collaborations
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

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