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WA Nippers parents speak out against Woodside Energy sponsorship deal

The climate emergency is a ‘child’s crisis’, say families unhappy about fossil fuel company’s tie-up with learn-to-swim program ....

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User journey behind socially electric live event experience

American Marketing Association
Researchers from University of Bath, University of Melbourne, and King’s College London published a new paper in the Journal of Marketing that explains a four-stage process that can help firms create pleasurable social atmospheres for consumers.
The study, forthcoming in the Journal of Marketing, is titled “Social Atmospheres: How Interaction Ritual Chains Create Effervescent Experiences of Place” and is authored by Tim Hill, Robin Canniford, and Giana Eckhardt.
Across the globe, restrictions on live events have affected the experience economy and entertainment industries. Simultaneously, the empty seats and eerie silence in sports and music venues have reminded us how much fans and supporters contribute to the atmospheres enjoyed in stadiums, nightclubs, theatres, and music festivals. ....

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The user journey behind socially electric live event experience

The user journey behind socially electric live event experience
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Sideline Chatter: League would also like to hear options from Dr. Scholl's | Tribune

Sideline Chatter: League would also like to hear options from Dr. Scholl's | Tribune
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Armpit advertising: Australian cricket umpires to carry deodorant ads under their arms

Rexona, whose parent company is Unilever, says it has begun the process of trademarking “pit-vertising” as it seeks to find fresh space in a format of the game already awash with branding.
Players shirts are littered with sponsors’ logos, but umpires’ attire has until now been largely free of advertising. The underarm logos, which will feature the name of the product underneath its trademark tick, will be on display for the first time when the 10th season of the BBL gets under way on Thursday night with a match between the Hurricanes and Sixers in Hobart.
Twenty20 cricket is no stranger to innovation, in the game itself or the environment in which it is played, and the use of armpits for product placement is believed to be a world first in sport. ....

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