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Arbor to Premiere "Crossing The Grain" on Thursday

Feb 4, 2021
SPONSOR
The Arbor Collective celebrates its 25
th year anniversary with the world premiere of its new documentary “Crossing the Grain” on Thursday, February 4, 2021 at 9:00 PM EST/6:00 PM PST. The premiere of “Crossing The Grain” can be watched on Arbor’s website at https://www.arborcollective.com/crossing-the-grain-25-year-video and features a short preshow with co-founder Bob Carlson and team riders Bryan Iguchi, Marie-France Roy, Shuriken Shannon and Amelia Brodka, previewing the movie and making a special team announcement.
In 1995, two friends launched Arbor to make environmental conservation the guiding principle in the production of their snowboard and skateboard products. Arbor would become the first action sports brand founded to focus on sustainability, and formally commit to donating a portion of sales to the conservation of the environment. The story of how Arbor got from this idealistic start to the brand it is today has n ....

Bryan Iguchi , Amelia Brodka , Todd Harris , Nick Visconti , Chris Jensen , Pat Parnell , Bob Carlson , Alyssa Roenigk , Rob Kingwill , Asher Koles , Paul Maravetz , Shuriken Shannon , Published Feb , Harbor Collective , Marie France Roy , Digital Poster , Mikey Basich , Eddie Wall , Snowboarder Magazine , Pat Bridges , Writer Alyssa Roenigk , Founder Paul Maravetz , Arbor Snowboard Marketing Director , Sean Black , Year Anniversary Edition , Element Camber Snowboard ,

What America's Richest Ski Town's Handling of COVID-19 Says About the Country

What America s Richest Ski Town s Handling of COVID-19 Says About the Country
Time
2/1/2021
© Courtesy of Jesse Bryant
Jesse Bryant skiing at JHMR, in Jackson, Wyoming.
Tucked in the shadow of the Tetons, the town of Jackson, Wy., and surrounding Teton County is home to less than 25,000 fulltime residents, but annually hosts over 2.5 million visitors. The valley’s natural beauty attracts an influx of tourists, who in turn are responsible for roughly 30% of the region’s jobs and over $1 billion in annual revenue, but this year, visitors came with an unwelcome price tag for locals: “Every time in this pandemic that we’ve had an influx of visitation, whether that’s second homeowners, or people just coming for a weekend, it follows with an uptick in cases and hospitalizations” says Dr. Jeff Greenbaum, medical director at the Emergency Department for Saint John’s hospital and the Jackson Hole Mountain Ski Resort (JHMR) ski patrol. ....

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