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Feb 4, 2021 SPONSOR The Arbor Collective celebrates its 25 th year anniversary with the world premiere of its new documentary “Crossing the Grain” on Thursday, February 4, 2021 at 9:00 PM EST/6:00 PM PST. The premiere of “Crossing The Grain” can be watched on Arbor’s website at https://www.arborcollective.com/crossing-the-grain-25-year-video and features a short preshow with co-founder Bob Carlson and team riders Bryan Iguchi, Marie-France Roy, Shuriken Shannon and Amelia Brodka, previewing the movie and making a special team announcement. In 1995, two friends launched Arbor to make environmental conservation the guiding principle in the production of their snowboard and skateboard products. Arbor would become the first action sports brand founded to focus on sustainability, and formally commit to donating a portion of sales to the conservation of the environment. The story of how Arbor got from this idealistic start to the brand it is today has n ....