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The AFL champions on and off the field moments in 2023 launch campaign mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The AFL champions on-and-off the field moments in 2023 launch mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
AFL launches 2021 Toyota AFL Finals Series 'The Best of Us' brand campaign via AFL Digital and Clemenger BBDO Melbourne campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
March 12, 2021 11:05 Ahead of the season launch next week, the AFL is building a sense of community around the game, highlighting footy fanatics’ love of the game. Set to INXS’ six-time platinum track ‘Kick’ cut with classic AFL commentary, the campaign features star players and backyard legends living the dream moment of kicking the winning goal after the siren.
Seeking to showcase the diversity of footy families across the country, fan footage was gathered of Australians playing the game on backyards, local football ovals and beaches. ADVERTISEMENT The campaign, from Clemenger BBDO Melbourne and MOFA, introduces the line ‘This is us’, a diversion from the ‘Believe’ and ‘Don’t Believe in Never’ platforms used in recent years. ....
March 12 2021, 11:50 am | BY Ricki Green | 18 Comments The AFL has released its 2021 Toyota AFL Premiership season launch campaign, ‘This Is Us’, which celebrates the games unique ability to bring people together, created by AFL Media, Clemenger BBDO Melbourne and MOFA.
‘This Is Us’ taps into the heroic footy moment every young fan dreams of kicking the winning goal after the siren. The campaign features fans from local community football clubs, Auskick and AFL club members who have recreated their own magical moments, showcasing a diverse range of footy families across Australian backyards, local football ovals and beaches. The fan footage has been interspersed with historic “after the siren” footy moments including Malcolm Blight’s torpedo “It’s a big kick, it’s a mammoth kick” to Ashley Mcgrath’s “Miracle on Grass” and the recent spectacular boundary finish by Jack Newnes to seal the win for Carlton last year. The classi ....