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IAS Launches First Manga Series on Ad Verification for Japanese Marketers


Integral Ad Science (Headquarter: NY, USA, CEO: Lisa Utzschneider, Tokyo Office: Chiyoda-ku Tokyo, IAS), a global leader in digital ad verification, today launched a Manga infobook titled “Understanding Ad Verification with Manga!” 
Although awareness of ad verification as a solution to media quality issues such as brand safety, ad fraud, and viewability in the digital advertising ecosystem is growing in the Japanese market, efforts to understand and implement the solution are still in its early stage. IAS aims to raise awareness and deepen understanding of ad verification by introducing the basic concepts and approaches of ad verification through Manga. IAS contributes to the transparency and soundness of the digital advertising industry through its ad verification technologies not only in Japan but to the global markets. The new Manga booklet is available for free download on the IAS website. ....

United States , Takeshi Yamaguchi , Lisa Utzschneider , Tsugumi Suehiro , Cabinet Office Digital Market Competition Council , Tokyo Office , Integral Ad Science , Chiyoda Ku Tokyo , Media Quality Report , Japan Institute , Digital Advertising Quality , Cabinet Office , Digital Market Competition Council , Rinosuke Adobe , ஒன்றுபட்டது மாநிலங்களில் , தகேஷி யாமேக்யூசி , டோக்கியோ அலுவலகம் , ஒருங்கிணைந்த விளம்பரம் அறிவியல் , சியோடா கு டோக்கியோ , மீடியா தரம் அறிக்கை , ஜப்பான் நிறுவனம் , மந்திரி சபை அலுவலகம் , டிஜிட்டல் சந்தை போட்டி சபை ,