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The Drinks Business 17 January 2021 By Arabella Mileham Pernod Ricard UK has refreshed its Beefeater Gin brand, with a new more premium bottle design that is 100% recyclable. The new glass bottles are modelled on the iconic London brick, with facets that not only highlight the brand name but also better facilitates pouring for bartenders, the company says. The plastic cap has also been replaced with a more premium, embossed, aluminium cap, while the PVC label been replaced with a paper label, which the company says gives a crafted, elegant feel. The move allows the brand to save around 410 tonnes of plastic every year – the equivalent to 17 million standard plastic water bottles. ....