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Top News In Responsible Media Today - Breaking & Trending Today

New breed publishers favor subscription revenue as brand safety controls cut off ad supply

New breed publishers favor subscription revenue as brand safety controls cut off ad supply. From PR Week ....

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Media Buyers On Alert As Misinformation About Israel-Hamas Worsens On X, Formerly Twitter

New data indicates that misinformation about the war is spreading like wildfire on the Elon Musk-owned platform. The company denies the claims, but media buyers remain wary of the brand safety risks on X. ....

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How brands are battling with polarised & cringe content on social media: Best Media Info

How brands are battling with polarised & cringe content on social media: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

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Contextual CTV advertising boost, with IRIS.TV & Equativ stack | Ad Tech | News

IRIS.TV and Equativ have partnered to give streaming TV ad buyers the ability to target based on context, and at the same time increase demand that publishers c. ....

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Mazen Mroueh joins Publicis Media Middle East as Head of Performance Product and Operations

Mazen Mroueh joins Publicis Media Middle East as Head of Performance Product and Operations
zawya.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from zawya.com Daily Mail and Mail on Sunday newspapers.

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