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81% of complaints had misleading claims: ASCI 2024 Report

Online safety continues to be a concern, with 85% of objectionable ads coming from digital media.

Saugata guptaManisha kapoorAdvertising standards council of indiaMinistry of information broadcastingAdvertising standards councilMagic remedies actConsumer protection actResponsible advertisingResponsible influencing

Healthcare & Offshore betting ads emerge as most violative in ASCI s ACR

Healthcare & Offshore betting ads emerge as most violative in ASCI s ACR
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Saugata guptaManisha kapoorAdvertising standards council of indiaMinistry of information broadcastingAdvertising standards councilAnnual complaints reportMagic remedies actConsumer protection actResponsible advertisingResponsible influencing

81% of ad violations were on account of misleading claims in FY24: ASCI

ASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81%, followed by ads that promoted harmful situations or products at 34% (the same ad can be processed for multiple objections).

Manisha kapoorSaugata guptaMinistry of information broadcastingAdvertising standards council of indiaAdvertising standards councilAnnual complaints reportMagic remedies actConsumer protection actResponsible advertisingResponsible influencing

News from the world of Education: April 7, 2024

News from the world of Education: April 7, 2024
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ASCI Academy launches Responsible Influencing E-learning Course | 1 Indian Television Dot Com

ASCI Academy launches Responsible Influencing E-learning Course | 1 Indian Television Dot Com
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Manisha kapoorAdvertising standards council of indiaAdvertising standards councilResponsible influencing courseResponsible influencing