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Mumbrella Awards 2022 shortlist revealed, Thinkerbell secures 12 nominations mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Australian Open reveals new sonic brand via Resonance Sonic Branding mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
May 13 2021, 10:39 am | BY Ricki Green | 1 Comment Since launching in 2020, Resonance Sonic Branding has established itself as the region’s authority on sonic branding. In the past six months alone, Resonance has created sonic identities for Canva, Commbank and Jetstar with a raft of projects currently in development.
Says Ralph van Dijk, creative director, Resonance: “There’s no question brands are now convinced of the value of sonic branding. And our strategic approach helps move the CMO conversations on from ‘why should we have it’ to ‘when can we have it’”. With a user base of fifty-five million active users, Canva is an incredible Australian success story, and the Resonance team was thrilled to win the global pitch to establish their sonic brand. ....
Workspace design, diversity marketing, sonic branding, Foucault and more in focus at Mumbrella360 April 21, 2021 8:51 Mumbrella360 is Australia’s leading media and marketing conference After more than a year of disrupted working, famed architectural firm Bates Smart will be presenting at Mumbrella360 for the first time, when director Kellie Payne reveals how to go beyond the cliches when it comes to workspace design. As an architect who has created workspaces for many of Australia’s leading brands, Payne has seen it all – from treadmill workstations to slides that replace stairs, and a rainforest room. ADVERTISEMENT Payne will share her extensive knowledge of workspace design ....