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Initiative Philippines appointed as media AOR for Maya

Initiative, the culturally-driven media agency within IPG Mediabrands, announced their appointment as media agency of record for the Philippines’ first-ever all-in-one banking app, Maya. The news comes following a multi-agency pitch in October. ....

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Initiative appoints Sora Kaitkanarat to the Chief Executive Officer role in Thailand

Initiative has announced the appointment of Dr. Sora Kaitkanarat to the position of Chief Executive Officer Initiative Thailand. ....

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