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Research Director Inc., PPM Exclusive March '22 Analysis For Houston-Galveston, ...

Some fun facts about MARCH. Did you know that it was named after the Roman god of war MARS? You may ask why this is. Because that was when campaigns resumed after the winter freeze. While The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the data warriors from XTRENDS – are not in favor of armed conflict, especially now, we do recognize that over the years the ratings have been referred to as the “radio wars.” And truth be told, there is always a . ....

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Wednesday At The All Access Audio Summit: David Field, Top Talent, Talk About Talk, ...

The agenda for day one of the ALL ACCESS AUDIO SUMMIT on WEDNESDAY (4/20) covered a lot of ground, with an emphasis on the future of the business and practical advice for broadcasters dealing with a changing audio marketplace.Registration is still open for THURSDAY s sessions and later access to the entire lineup on demand: just click here to sign up.David Field On Podcasting, Rebranding, Commercial Loads, National ContentIn an opening "fireside chat." AUDACY Pres./CEO DAVID FIELD, . ....

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Research Director Inc., Exclusive March '22 PPM Analysis for New York, Los Angeles, ...

The month of MARCH conjures up so many passages. It’s the month of madness, it comes in like a lion yet somehow morphs into a lamb, and it features the return of everyone’s favorite talking point – daylight saving time! However, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cahoots with the math mavens from XTRENDS – have a much narrower focus. We were pleasantly surprised to see that all 28 days of the survey fell within the boundaries of its . ....

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Research Director Inc., Exclusive February '22 PPM Analysis for New York, Los Angeles, ...

The 28-day survey period colloquially known as FEBRUARY began innocently enough on the 3rd of the month and concluded with a flourish on MARCH 2nd. We had the big game we cannot call by its name, the further loosening of COVID-19 restrictions, pain at the pump, and the beginning of a horrific and brutal war in UKRAINE. There was a lot to unpack here. However, the job assigned to The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the number-crunching gurus from XTRENDS – . ....

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Research Director Inc., PPM Exclusive February '22 Analysis For Houston-Galveston, ...

If FEBRUARY made you shiver, it’s likely because of real world events that touched almost all of our lives. We had the biggest television event of the year, but most local radio could not call it by its true name. Mask mandates were on the wane, while gasoline prices were on the rise. Then, RUSSIA launched an inhumane and horrific war on UKRAINE. That all happened within the survey parameters of FEBRUARY 3rd through MARCH 2nd. This is where we step in. The primary function of The . ....

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