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CMO's top 8 martech stories for the week - 29 April 2021

CMO s top 8 martech stories for the week - 29 April 2021
All the latest martech, customer and adtech news from Tribyl, Salesforce, Lotame, InMobi, Aleo, BigID, Skyflow and ActiveCampaign
ActiveCampaign raises US$240 million
The biggest funding news this week is from ActiveCampaign, which has raised US$240 million in a Series C round to develop its customer experience automation (CXA) offering.
The round, which brought total financing raised to date to US$360 million, was led by new investor Tiger Global and included new participation by Dragoneer. The Series C investments were completed at a valuation in excess of US $3 billion.
ActiveCampaign plans to investment in product development, ongoing global expansion and acceleration of partner ecosystem initiatives. ....

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Salesforce Reimagines Service Cloud to Transform Customer Service from Anywhere

Salesforce Reimagines Service Cloud to Transform Customer Service from Anywhere
Eighty-eight percent of service professionals report that the pandemic exposed technology gaps in their jobs
New Service Cloud innovations give organizations the technology they need today to support agents working from home, in the field or in a hybrid model - all in one system
The Estée Lauder Companies, Smile Direct Club and Sonos embraced Service Cloud 360 to meet new customer expectations
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SAN FRANCISCO, April 21, 2021 /PRNewswire/ Salesforce, [NYSE: CRM], the global leader in CRM, today introduced the next generation of Service Cloud technology to support changing customer service expectations and provide connected, personalized service from anywhere on one digital engagement platform. ....

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Salesforce's new Service Cloud CEO on helping businesses pivot to the Vaccine Economy

Salesforce's new Service Cloud CEO on helping businesses pivot to the Vaccine Economy
diginomica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from diginomica.com Daily Mail and Mail on Sunday newspapers.

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ICICI Lombard launches a unique online business platform for SMEs

ICICI Lombard launches a unique online business platform for SMEs
ICICI Lombard launches a unique online business platform for SMEs
Kolkata, Dec 30: ICICI Lombard General Insurance, India’s one of the leading private sector non-life insurance company, has launched an online business insurance platform, www.sme.icicilombard.com for small and medium enterprises (SMEs).
The new interface will serve as a convenient platform for SME owners to buy or renew insurance products, endorse their insurance policies, and register claims.
Through this platform, business owners can opt for different insurance options such as Marine Insurance, Workmen Compensation etc. The company will continue to introduce more products and services on the newly launched digital facility. ....

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