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The New Approach To New Business That Helped TBWA\MCR Get Off The Pitching Merry-go-round

Agencies across the globe want to win new work through ‘land and expand,’ but chances don’t come along often. TBWA\MCR may have found a solution.

David lloydFergus mccallumLorna hawtinMedia agency briefingDisruption firestarterDisruption firestartersDisruption firestarterReinventing the pitchBwa manchesterGency modelsNew business

To Avoid Pitching, This Agency Runs Almost Exclusively On Referrals

As we continue our series on how agencies are reinventing the pitch, we learn how boutique agency Verb has used referrals to grow its client book.

Yadira harrisonShannon jonesMedia agency briefingBarbie dreamhouseReinventing the pitchIndie agenciesIndependent agenciesNew businessGency models

Want To Nail Your Next Client Presentation? Plan Ahead And Avoid Pitch Theater

Vickie Ridley of London agency Lucky Generals explains that planning, not pitch theater, is what wins new business.

City ofUnited kingdomVickie ridleyMedia agency briefingLucky generalsLucky generalReinventing the pitchGency culture

Tissue Sessions Can Help Fend Off Cheaper Rivals – Just Ask Crispin Porter + Bogusky

Focusing on face-to-face pitching has been central to CP+B’s recent upturn in fortunes, according to North America president Maggie Malek.

United statesMaggie malekCrispin porterMedia agency briefingOld dominion freight lineNorth americaReinventing the pitchCrispin porter boguskyGency models

This Media Agency Won More Work Using Traffic Lights, B Corp And Neuroscience

As part of our series looking at how agencies are reinventing their approach to new business, Total Media’s Pedro Martins explains how B Corp status and research expertise have helped it improve its win rate.

Pedro martinsB corpBusiness groupInstitute for practitionersMedia agency briefingTotal mediaNew business groupReinventing the pitchTotal mediaEdia planning and buyingGency modelsNew business

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