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NEW DELHI: Dabur India Ltd has entered the mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash, creating a whole new segment in the oral care market. The launch of this ayurvedic detox for teeth and gums marks another first for Dabur and for the ayurvedic products industry in India. Dabur India Ltd marketing head-oral care Harkawal Singh said, ....
FMCG players focus on expanding Ayurvedic oral care portfolios with ‘pulling oil’ January 01, 2021 × Oil pulling is an ancient method of swishing oil in the mouth for a few minutes as an oral detox therapy. Two of the major FMCG players - Dabur India and Colgate-Palmolive (India), have decided to expand their oral care portfolios this week, with the launch of pulling oil, when Indian consumers are increasingly seeking natural and Ayurveda-backed propositions. This is expected to boost the Ayurvedic mouthwash category in the country. Oil pulling is an ancient method of swishing oil in the mouth for a few minutes as an oral detox therapy. So far, the mouthwash category is dominated by alcohol-based mouthwash products. ....
Dabur launches ‘Dabur Red Pulling Oil’, An Ayurvedic Mouthwash 2649 Dabur DRPO A+ Content Web Banner 89 Bhubaneswar: India’s leading Science-based Ayurveda Company Dabur India Ltd today announced its entry into the Mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash, creating a whole new category in the Oral Care market. The launch of this Ayurvedic Detox for Teeth and Gums marks another first for Dabur and for the Ayurvedic products industry in India, raising the standard of everyday Oral Care with an industry-first innovation under its flagship Ayurvedic Toothpaste Brand, Dabur Red brand, the #1 Ayurvedic Toothpaste in India. ....