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FMCG players focus on expanding Ayurvedic oral care portfolios with 'pulling oil'


FMCG players focus on expanding Ayurvedic oral care portfolios with ‘pulling oil’
January 01, 2021
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Oil pulling is an ancient method of swishing oil in the mouth for a few minutes as an oral detox therapy.
Two of the major FMCG players - Dabur India and Colgate-Palmolive (India), have decided to expand their oral care portfolios this week, with the launch of pulling oil, when Indian consumers are increasingly seeking natural and Ayurveda-backed propositions.
This is expected to boost the Ayurvedic mouthwash category in the country. Oil pulling is an ancient method of swishing oil in the mouth for a few minutes as an oral detox therapy. So far, the mouthwash category is dominated by alcohol-based mouthwash products. ....

Harkawal Singh , Dabur Red Pulling Oil , Dabur India Ltd , Colgate Vedshakti Oil Pulling , Vedshakti Oil Pulling , Dabur Red Pulling , Marketing Head Oral Care , Red Pulling Oil , Ayurvedic Mouthwash , Natural Oils , Vedshakti Oil Pulling The , டபூர் சிவப்பு இழுக்கிறது எண்ணெய் , டபூர் இந்தியா லிமிடெட் , கோல்கேட் வெட்ஷக்தி எண்ணெய் இழுக்கிறது , வெட்ஷக்தி எண்ணெய் இழுக்கிறது , டபூர் சிவப்பு இழுக்கிறது , சந்தைப்படுத்தல் தலை வாய்வழி பராமரிப்பு , சிவப்பு இழுக்கிறது எண்ணெய் , இயற்கை எண்ணெய்கள் , வெட்ஷக்தி எண்ணெய் இழுக்கிறது தி ,